PROAUTO is the leading brand in the segment of automotive cleaning products. It has been present in the market for over 40 years and placed 1st in national sales in Brazil for the 8th consecutive year, according to Nielsen surveys, the largest Brazilian retail audit agency.

Always seeking innovation, the PROAUTO has the largest mix of high quality and distinctive automotive products in the market.

Presently its portfolio has over 85 different products, all developed based on research performed on its own laboratories, also on internal and external market researches, aiming at answering all our customers needs with quality, innovation and dedication, always thinking on your car`s care and protection.


Maintain tradition and unite generations through products that provide hygiene and well-being for your pet and car.

To be the best company in autocare and petcare products, acting sustainably in all spheres

Ethics & Integrity / Valuing Relationships

Innovation & Technology Leadership / Operational Excellence

Responsibility / Respect the environment / Add value

Proauto , sales leader for the 8th consecutive year.

Proauto, offers the market a wide product range that satisfies the most rigorous quality standards. Qualified professionals and state-of-the-art technology, all in order to offer new, more efficient and adequate solutions to market needs. Continuously seeks its products and processes improvement, aiming at world quality and service standards, establishing international standard procedures and controls from the ISO Norm.